You're sitting across from a client you never chased.
Build the system that spots the trigger, writes the outreach, and drops the reply in your inbox. Two to three hours to build. Then about two weeks of warmup before it sends anything, because that wait is what keeps you out of spam. Runs on Claude Pro and a small paid stack.
Playbook coming soon
Fifteen to twenty hours a week. That's what outbound costs you right now: every prospect researched by hand, every email written from scratch, sent from your own inbox, and then you hope. Half a full-time job, spent on the one thing you can't bill for. The usual answer is an SDR you can't afford yet, which is exactly why the ceiling hasn't moved. So build the thing that does the chasing, and go back to the work you're actually paid for.
a month, not $4,000.
The outbound tools most agencies rent run about $458 a month and don't talk to each other. An SDR starts at $4,000 and needs managing. This runs on roughly eighty dollars, answers only to you, and does the research, the writing and the follow-through in one place.
An afternoon to build. Then it runs without you.
- A trigger event surfaces the prospect, and the outreach is already drafted with their actual situation in it, not a template with their name pasted on top
- Every touchpoint logged where you can see it, so nothing quietly dies in your inbox
- The reply landing in front of you with the next step already suggested, while you're busy doing the work you bill for
Is this the right playbook?
- You are the entire prospecting department, and it's eating fifteen to twenty hours of your week
- You've hit a ceiling you can't hire your way past yet
- You'd rather own the pipeline than rent one from a stack of tools that don't talk to each other
- You need meetings this week. The warmup alone is two weeks, and skipping it puts you in spam
- You won't run a small paid stack, about $79–99/month. This needs it
- You want it done for you. This is your pipeline, your list, your voice
Frequently asked questions
How long until it's running?
Plan on 2 to 3 hours to build it and about an hour for your first campaign. One honest catch: your sending domain needs a 2-to-3-week warmup before real outreach, which the playbook treats as non-negotiable.
How technical is this, really?
This is the Expert tier, and it's the most hands-on we make. You'll connect several tools to Claude using access keys, so comfort following technical setup steps matters. The playbook walks each connection, but it isn't a 15-minute quick win.
What do I need, and what does it cost to run?
Claude Pro plus a few outreach tools and a dedicated sending domain, landing around $80 to $100 a month. The playbook is upfront that this replaces a traditional stack costing far more.
Why can't I just start sending right away?
Because you'd land in spam, and the playbook won't let you. New sending domains have to be warmed up over 2 to 3 weeks or your deliverability is wrecked from day one. It's the least glamorous step and the one that makes the whole thing work.
Does this blast emails automatically without me?
No, and that's deliberate. There's a human gate: you review every sequence before it sends, and volume ramps up gradually rather than firing thousands at once. It's built to protect your reputation, not torch it.
One-time purchase. Yours forever. No subscription.